XL Bebas Liburan

“XL Bebas Liburan,” was a holiday campaign initiated by XL Axiata Indonesia. The campaign focused heavily from the microsite, offered five lucky winners the opportunity to win all-inclusive holiday packages to five different continents, each accompanied by a renowned Indonesian celebrity. To participate, users were required to complete a series of challenges on the campaign’s microsite. By successfully completing these challenges, users earned special digital stamps and badges representing various countries and continents. The accumulation of these points determined their eligibility for the grand prize: an unforgettable holiday experience. Illustrations of the world maps, local wildlife, signature landmarks, point badges, and stamps of each country designed with bold geometric shapes to create a visually engaging experience.